It's something we all do every day – when we try and cajole our children to go to bed, we are "moving" them to get what we want, in exactly the same way as we might persuade someone to purchase some artisan bread. Pink's mantra is that selling is not limited to call centres, shops or garage forecourts. Now he turns his attention to sales, and though he does speak to the famous cold-calling, record-breaking car salesman Joe Girard, this is less a book about the conniving tricks of this slippery trade, and more of a human guide to how sales might work and be successful in the 21st century. O nce a scriptwriter for Al Gore, Daniel Pink has carved a niche for himself as something of a workplace guru, his books investigating the importance of empathy in business ( A Whole New Mind) and motivation ( Drive) enjoying bestseller status.
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